I have always been fascinated by design and new ideas. I love asking ‘what if..’ and to look for new and different ways of combining things.
That curiosity and creativity have taken me through an international career in consumer electronics, digital entertainment and financial services. I have had the privilege of helping top brands deliver great customer experiences, launch new services and design innovative and disruptive solutions. It’s been a great journey so far.
Over the past years I have developed a passion for Design Thinking as it combines some of my favourite things: collaboration, creativity and innovation. I have seen how it transforms the way teams work together, how it makes people (who thought they weren’t creative) sketch and draw with a passion and how it gets everyone excited about creating great things for users - and how to quickly test ideas.
At SPARCK I love helping organisations embrace Design Thinking - and I love how we make their innovative solutions a reality in the marketplace.